Soundcrank Launches Beta 1 of Soundcrank.com 
New Music Site Gives Listeners a Voice 

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Cedar Hills – September 29, 2006 – Soundcrank today officically launched the first beta of soundcrank.com. The new music site is dedicated to the improvement of the digital music experience. It's uniquely focused on providing users with the tools they need to express their music tastes. The site allows users to create a "My Music" page where they can review albums, blog about music, recommend music to friends, and create lists of their favorite artists, albums, and songs. The site works with the Soundcrank iTunes Plug-in to display their listening habits. This allows users with similar tastes to connect with each other and helps them find new music.

"Users don’t need giant corporations deciding what they listen to," said Ben Hodson, Soundcrank's CEO. "They need a system that accommodates their individual tastes, regardless of how diverse. Getting recommendations from friends is the best way for users to find music they will actually like."

"The music experience isn't passive," said Brent Barnett, co-founder of Soundcrank. "It requires listeners to be actively involved. Users have an important role in shaping the music experience. Soundcrank.com provides users with the tools to make this possible."

About Soundcrank – What makes Soundcrank different? Soundcrank was started because of frustration with the digital music experience. The digital music world of MP3s and iPods provided unprecedented convenience and flexibility but something was missing. In the move from physical to digital only formats something was lost. After thoughtful examination of the digital music experience Soundcrank realized there had to be a better way! Soundcrank found that better way, and are excited to invite users to join Soundcrank and re-discover the digital music experience.